Sponsoring knowledge makes good business sense

What do I get in return for my sponsorship?

The Private Lecture Series is an alternative and targeted marketing opportunity for Sponsors who are constantly spending large sums of money on satellite symposia at major medical conferences. As more physicians are becoming comfortable with online and interactive learning, the Private Lecture Series allows Sponsors to offer programming that is accessible to the specialists when they want it, and in a format that is easy to understand, easy to follow, and can be archived for later use.

Currently, sponsorship opportunities are available in the fields of Hematology, Cardiology, Cardiac Surgery, Orthopedics, and Rheumatology. All of these fields are represented by Carden Jennings on-line specialty journals, which can be viewed by medical professionals worldwide, free-of-charge.

If you have any questions, or are interested in sponsorship, please feel free to contact us.

Deliverables

Upon confirmation of a Private Lecture Series sponsorship, Carden Jennings Publishing will deliver the following:

  • Selection of a leading expert to create and present a single- or multiple-topic multimedia lecture.
  • Development of a 15 minute multimedia education program for distribution on the Internet.
  • Production of an audio, video, text and slide presentation.
  • Acknowledgment of the sponsorship in all promotional and audience generation materials.
  • Acknowledgment of sponsorship on the Internet portion of the program, with a link to the company and/or product web site. The Sponsor will be acknowledged in text and credits with a logo link.
  • Announcements of the program over the discussion forums and e-mail listservers.

Marketing

To make your Private Lecture Series a success, Carden Jennings Publishing uses the following methods to generate audience traffic and program awareness:

  • Targeting of specialists that have indicated a particular interest in the subject through database lists of societies, prescribing habit information, meeting attendees, etc.
  • Acquisition of addresses, fax numbers, and e-mail addresses for the targeted group and creation of a topic-specific database.
  • Announcement of the program through direct mail (newsletter, postcards, posters, invitations, etc.), e-mail and fax announcements, promotion over the Web site, and at exhibit booths.
  • Targeting of specialty residency programs and allied health professionals.
  • Offering continuing medical education (CME) for multiple programs in specific content areas.